Approaching the Rebrand With this in mind, we crafted a brand identity for Danish Bakery, embarking on a mission to preserve the company’s historical essence while infusing it with contemporary flair. Our meticulous approach, rooted in respect for their existing reputation, allowed us to weave a narrative that respects tradition yet also resonates with the dynamic digital landscape of today. The new Danish Bakery identity is represented by a bold and solid word mark, featuring bespoke type design, as well as a minimalist colour palette that blends corporate professionalism with the strong roots of Danish Bakery as a local business. Instead of taking a completely cool corporate approach, we communicate warmth through the visual identity, emphasizing the home-grown side of the business, as well as its authenticity. By employing digital tools and design strategies, we were able to create a brand image that is both familiar and refreshingly modern. Brand Strategy The revitalized Danish Bakery brand identity goes beyond a visual makeover. We worked closely with the client to ensure that we communicate the brand’s legacy, evolution, and future ventures. In short, the rebranding showcases the past, present, and future. The presentation of the brand’s printed matter was carefully considered so that it communicates excellence and reputation. To this end, we utilised elements of tactility, such as texture and embossing, to convey a polished image. Redorange’s collaboration with Danish Bakery exemplifies our commitment to crafting narratives that transcend time. We invite you to explore the transformed Danish Bakery brand identity—the branding journey of how to modernise an already established brand.